Social gaming is where brands can really engage with customers and consumers, its a mix of all the digital media you have from facebook,twitter to create a micro site! the brand is the hero and your game should engage and be fun for the users. Pay attention to your target market and you will see clear results.
One important thing is the KPI for the social gaming, and you should create a road map against what you think is the rite way barriers vs rewards of the game.
research online as well and you will see how other brands are doing it.

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