Muslim Consumer Insight

We all know companies use insight to gain market share, win brand loyalty! but how much do companies know about muslim consumers? their insight and really act upon it? The problem is companies dont dig deeper into the reasons muslim consumers use certain products and how to actually use the data and insight in creating long term brand share.

Muslim consumers like any consumers are loyal to what they use for years, beverages for example. Juices vs the colas! there is a problem with not really doing analaysis on brand by brand level, on flavors and on functionality of each. Why do certain flavors sell better then others and how can you create brand awareness and likeness for others? using the inherent brand value proposition build on them, use them and have the people use them with proper SKU! thats highly important. Muslim consumers tend to be loyal to the companies which pay attention to the small things! national identities and certain historical things tied in with their own history!

further to come