AIRPORT BRANDING

Airports are an amazing place, people spend a lot of time mentally and physically at the airports. Branding at airports is a beautiful thing if done properly. The different levels of branding and advertising can be divided from the point of entrance to the point where people board their plane, or are there to drop or pick someone up!

The ads and branding has to be unified and the 1 thing I find over and over again is that its boring! the same old sign, billboard or a banner. Companies need to change the game on how they do , customers always rememeber a brand which is fun, take the example of VIRGIN...their ads are crazy, there website is absolutely against all the laws of branding yet people love the brand