What do I think of Coke back to Basics

well, Turner Duckworth and their work on coke is just amazing, I think the future of a brand is where it mixes a culture into the brand, like embedding it. The new identity just stripped away all the clutter and thats something I am Huge fan off...brand needs to be simple, able to connect and sooth the customers, with all the wars,natural disasters and stress around us do you really think you can still have the mind share with a clutter, and coke has been successful in a way to embed that simplicity into the design, its warm something people can relate to yet is modern and connected to the soul of a brand concept, so the engagement is amazing. Pepsi compared to this is also following the model but in a way thats diminishing the feel of the brand, first they changed colors from that classic white can into a blue one and now its getting even more complex with colors which are crossing the brand identity,

Pepsi if you are lisning to me please pay attention to your design....ask the consumers what they want for a change and trust me you will be amazed yourself!