Marketing to Muslims in Ramadan

First of all : Ramadan is the holy month during which we fast from sun up till sun down, its a spiritual time to be close to God as well as abstain from all the worldly things, I am a Muslim and proud of it,

I also am a marketing professional and love it. I think its a very good time to brand and do marketing because people spend a lot of time on buying food, drinks and do grocery almost every few days. Most companies I have noticed forget that they can use this special time to create a bigger brand engagement with the people. especially companies in EU and US, Muslims in general are very brand loyal people, they easily trust and if there was a research done on

1 worth of mouth marketing in Muslims, you will see its very very high, specially when it comes to food items because they tend to listen to their Muslim peers and friends more than they will ever listen to the TV,

2 branding should be done to celebrate ramadan with them,become a friend , do pre ramadan research and evaluate that are you ready for marketing to the Muslim masses, because

3 They make up more than 1 Billion customers for you! waiting to hear and listen and spend their money so what is your brand doing during this month??

4 specially Food and Drink brands, restaurants, Hotels and fast food chains have to come up with heavy advertising, do ramadan road shows, product knowledge shows,

5 people since are not eating will notice your effort because they are hungry, entice them in trying your new menu but make it funny...that we know u are fasting during ramadan but hey who is stopping you from trying our new whopper meal after you break your fast :)

6 Invent catchy lines, and ads for this month

7 giveaways and prizes are always a good thing

8 do pre ramadan research and ask people what they would like to see your brand doing during ramadan

more to follow :)