Brand Clutter at the Malls

Brand Clutter at the mall is I personally think one of the worst kinds, Unless brands are uniform across the board, very heavily advertise in magazines, billboards , social media and create this on going buzz the chances are slowly and gradually they will loose market share because out of sight is out of mind. Malls I have noticed are not doing any thing special in terms of creating an in house branding effort, they are boring and dull just the way they used to be.

Internal branding action is needed it can be with visual, sound or use of some other concept to gain further vision and engagement of the customer who is lost in the clutter of brands.

again simplicity is the key word in winning these customers! look into your logo work, merchandising, staff training and see how they all are playing together like an orchestra to deliver that across the board branding.