Social gaming

Social gaming is where brands can really engage with customers and consumers, its a mix of all the digital media you have from facebook,twitter to create a micro site! the brand is the hero and your game should engage and be fun for the users. Pay attention to your target market and you will see clear results.

One important thing is the KPI for the social gaming, and you should create a road map against what you think is the rite way barriers vs rewards of the game.

research online as well and you will see how other brands are doing it.

Muslim consumer

Muslim consumers want to be treated with respect and want brands and companies who actually understand them, show in their communicaiton and insight is based on their particular needs not just copy paste from London! the biggest thing is they are all young therefore an opportunity exists for companies to focus on them. Gain their particular insights in terms of technology,life and fashion etc.

BRAND IDEA

What is a brand Idea?

Its the concept or the ethos which brand stands for! its not a tag like its the idea that is developed from the insights and the product opportunity your company has in the market.

A brand idea is also not an advertising idea, your advertising and communication will be based on your strategy and particular campaigns. A brand idea is the reason a company exists for ! It does not have to be fancy magic of words , and the most important thing is the relevance it needs with the brand.

E.G Apple's brand idea is fueling creative minds! but the tag like is THINK DIFFERENT!so apple stands for the creative mind and its tag like its whole communication stands behind that one idea.

Burger king for example says its Brand Idea is choice in your food, tag line is HAVE IT YOUR WAY!

So again brand idea is what you stand for and exist for!

Muslim Consumer Insight

We all know companies use insight to gain market share, win brand loyalty! but how much do companies know about muslim consumers? their insight and really act upon it? The problem is companies dont dig deeper into the reasons muslim consumers use certain products and how to actually use the data and insight in creating long term brand share.

Muslim consumers like any consumers are loyal to what they use for years, beverages for example. Juices vs the colas! there is a problem with not really doing analaysis on brand by brand level, on flavors and on functionality of each. Why do certain flavors sell better then others and how can you create brand awareness and likeness for others? using the inherent brand value proposition build on them, use them and have the people use them with proper SKU! thats highly important. Muslim consumers tend to be loyal to the companies which pay attention to the small things! national identities and certain historical things tied in with their own history!

further to come

Branding for Muslims

Hi,

Its Interesting to see how a worldwide company has acknowledged the power of branding and marketing for Muslims. They make 1.2 billion consumers the world across, and not understanding them as customers and consumers is definitely a wrong idea! its not easy branding to them but they are loyal customers who value family, traditions and of course the religion.

5 TIPS FOR GETING THE JOB DONE!

5 Client Pitch Tips That Score Contracts

Guys This is the article you def should read if you want to get the job done and get business during a Pitch....

1. Talk Like You Mean Business, Not an Amateur

Your client needs to know you’re an old hat at sales and that you know your product and service inside out. Prove this to them by:

* Speaking slowly and be brief
* Asking the right questions that identify the client’s needs
* Listening more than you talk.

2. Don’t Act Like It’s an Audition – Act Like You’ve Inked the Deal

Your clients are busy people who’ve got businesses to run. Acting like a thought partner will get you ahead of the ‘audition’ phase and straight to planning strategy, and execution, which then leads to the physical signing of your contract or proposal. I stress that isn’t the actual signature that’s important, but rather the psychological buy-in that you must establish in the early phases of engagement.
3. Identify What They Need to Know

You’ve got an arsenal of charts, stats, practiced responses to every objection a client can throw at you and more – Why would you spill the beans if you don’t need to? Don’t talk to your prospect about every client success, or the structure of your team, or even how you go about delivering the service if you don’t need to.
4. You’re Solving Not Selling

Everyone likes to buy but no one likes to be sold. As a consultant, aim to solve the client’s problems rather than selling them.
5. Listen, Learn and Revise

Proposals aren’t set in stone when you first pitch them to a client. Mine go through several revisions before one gets signed, not because of alterations to price, but rather due to changes in deliverables, goals, and campaign focus. It’s important to listen to what the client is exactly asking for, and answering them with a solution that fits both worlds.

Tip: Don’t budge on price without adjusting deliverables, as then you’re setting the precedent of discounting the value of your services.

AIRPORT BRANDING

Airports are an amazing place, people spend a lot of time mentally and physically at the airports. Branding at airports is a beautiful thing if done properly. The different levels of branding and advertising can be divided from the point of entrance to the point where people board their plane, or are there to drop or pick someone up!

The ads and branding has to be unified and the 1 thing I find over and over again is that its boring! the same old sign, billboard or a banner. Companies need to change the game on how they do , customers always rememeber a brand which is fun, take the example of VIRGIN...their ads are crazy, there website is absolutely against all the laws of branding yet people love the brand